Insights

Why Your Brand Needs a Strategy Before It Needs a Designer.

Most founders hire a designer before they have a brand strategy. Here is why that order is costing you and what to do first before any design begins.

9 Signs Your Business Needs a Rebrand

Most business owners know something feels off long before they admit it. The logo looks tired. The website no longer reflects who the business has become. If any of this sounds familiar, your brand may be holding your business back. Here are nine signs it is time to rebrand.

How Every Industry Uses Visuals, And Why Journalism Does It Differently.

brand identity